Alice
My Professionnal Background
This page is awarded to present my professional training as well as my professional experiences.
My orientation towards the travel sector was built as and when. After a first attempt in higher studies License of Cinema - Art of the Spectacle at the University Paul Valéry, I understood that these years of studies would not ensure a reliable future by the instability of this sector.
It was after various reflections and research that I turned to the tourism sector, noting strong traits of curiosity and sociability. My taste for travel and the discovery of the others, other cultures, other landscapes, only confirmed my desire to integrate a BTS Tourism Charles Peguy on Marseille and then a Bachelor Travel to ESCAET on Aix-en-Provence.
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The professional environment of tourism quickly delighted me by its dynamic and multidisciplinary sector. It is indeed an octopus industry, that is to say that it has several sectors in one. There are trades related to the field of technology, trades in the sector of accommodation, transport, whether in the leisure sector, the corporate sector, or the sector of events and MICE : Meetings Incentives Congress Exhibitions that is, corporate / professional events.
Concretely what is it the travel ?
A trip is a movement in space, carried out to a more or less distant point for a personal purpose (that's what tourism is) or professional (business / MICE) or other (war, political or climatic refugees) such as travel motivated by sports or socio-cultural activities or major events (Event).
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Indeed, it is by noticing the different evolutions of this industry that I went there. Globalization has played a considerable role in this approach since the sector has experienced many levers favorable to its massification. The genesis of the term explains that this process is most often considered under the sole aspect of economic globalization, development of trade in goods and services, accentuated since the end of the 1980s by the creation of financial markets at the global level. Then there is the cultural, political, sociological, geographic or managerial ink aspect after the collapse of the communist bloc leaving room for multinational firms.
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If the tourism sector has expanded significantly in the late twentieth century and the beginning of the twenty-first century, it is thanks to the essential factors that are the reduction of transport costs, the reduction of communication costs worldwide, the appearance of holidays in our Western societies, the opening of borders. Recently, there is a great incentive to travel on the many existing media by influencers and bloggers more and more active and incentives.
Concretely what is it the travel ?
A trip is a movement in space, carried out to a more or less distant point for a personal purpose (that's what tourism is) or professional (business / MICE) or other (war, political or climatic refugees) such as travel motivated by sports or socio-cultural activities or major events (Event).
​
Indeed, it is by noticing the different evolutions of this industry that I went there. Globalization has played a considerable role in this approach since the sector has experienced many levers favorable to its massification. The genesis of the term explains that this process is most often considered under the sole aspect of economic globalization, development of trade in goods and services, accentuated since the end of the 1980s by the creation of financial markets at the global level. Then there is the cultural, political, sociological, geographic or managerial ink aspect after the collapse of the communist bloc leaving room for multinational firms.
​
If the tourism sector has expanded significantly in the late twentieth century and the beginning of the twenty-first century, it is thanks to the essential factors that are the reduction of transport costs, the reduction of communication costs worldwide, the appearance of holidays in our Western societies, the opening of borders. Recently, there is a great incentive to travel on the many existing media by influencers and bloggers more and more active and incentives.
My Professionnal Project
As part of my Bachelor Travel at ESCAET, I have to do a 4-month internship. So here I present my wish to join the team of Kupu Kupu Barong Resort as community manager.
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This complex is composed of 39 private and luxurious pool villas, served by private butlers, epitomize the beauty and elegance of Balinese architecture; thatched roofs, redwood walls, teak and coconut shell paneling and sumptuous local fabrics weave a spell of exotic refinement. In this place there is the finest spa pampering is proffered in the boughs of a Mango Tree with the perfect blend of French savoir faire and Balinese soul, along with the finest essential oils and infusions of L’Occitane of Provence. There are also French haute cuisine and a private reflecting pool, far above the valley. This is the place to be to engage with art, connect with culture, pursue pampering, seek enlightenment or simply listen to rice grow.
Furthermore, Kupu KupuBarong is located in the Ayung Valley which is one of the world's most beautiful tropical lush gardens.
Nature
Balinese jungle
Analysis
Data analysis
Hotel
Strategy
Communication
Strategy
SPA
L'Occitane en Provence
Social
Networks
Reputation
Development
Kupu Kupu Barong Villas and Tree Spa by L’Occitane
I have been a subsidiary of l'Occitane en Provence spa for a number of years, well being being one of my passions. I think it is important for everyone to leave room for well-being and relaxation. I am very familiar with the products of the L'Occitane brand, for having participated in their production and as a consumer. In addition, I usually go to the convent of Minimes in the village of Mane (Alpes-de-Haute-Provence) where this idea of ​​establishment with spa in a former convent in 2004 was launched. In addition, I'm getting ready for a season at L'Occitane this summer as a sales consultant and factory tour guide. I come from Manosque, where L'Occitane-en-Provence was born, for which I worked several times. I would like to improve my skills in the hotel sector in relation to this subsidiary L'Occitane spa, because I would like to develop such partnerships in the world.
Kupu Kupu Barong Villas and L'Occitane Tree Spa is the first luxury resort in Ubud (Bali) and has the iconic "Spa by l'Occitane" title. This resort is renowned for its environment, immersed in nature, where treatment cabins have even been built in mango trees. In addition, this hotel has won numerous awards, such as "retirement destination of the year" and "spa of the year" asiaspa awards, or "global awards of luxury hotels". The French market grew by 4.4% in the country. In 2014, 205,505 French visitors traveled to France. France thus remains in 2nd position of the European emission markets for Indonesia, just behind the United Kingdom. Bali is the main destination of the French in the country. The island of Bali has become a global tourist region. This reputation is due to international tourism which has increased significantly in recent years.
I want to fill a position of community manager to work on the marketing and communication part. Thanks to my Bachelor year at ESCAET, I master the various tools and platforms related to the tourism industry such as GDS, comparators, control of online communication, social networks and their functionalities, statistical tools and reporting, Customer Relationship Management (CRM) tools; ESCAET has brought me a lot in marketing and communication, in addition to CRM, and data analysis.
This is why I would like to represent the image of Kupu Kupu Resort, by facilitating discussions on forum, blog, social network, preserving the brand image and ensuring customer feedback on the Internet: e-reputation, Manage outside discussions to keep track of brand conversations at other sites, build brand awareness across different Web communities, and engage influencers for the brand.
What's about the
community manager ?
DEFINITION
& NAMING
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New profession born of the evolution of web 2.0 and more particularly the emergence of Social Media (social networks) on the web.
The Community Manager is above all the representative, the ambassador of a brand, a company or even a product on the internet.
This position is strategic, its role is to speak and especially to talk about his company and its products on the web by intervening both on the information watch, the implementation of content and the creation and animation communities.
The CM must manage and animate a community of customers to improve the brand image of the company, ensure SEO on search engines to optimize sales.
Finally, another aspect of the profession lies in the identification of different platforms on the Web that can influence the positioning of the brand, such as partnerships with bloggers or discussion forums and sites of opinion, real points of interest. entry for brands.
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Other names : E-reputation manager, Social Media Manager
MISSIONS & SECTOR
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Represent the company's image on the Internet
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Animate discussions within forum, blog, social network
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Look after the brand image of the company and be aware of the conversations between Internet users about the company : treat e-reputation
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Manage discussions that take place outside, ie follow conversations on other sites about the brand
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Develop brand awareness in the different communities of the web : create Facebook pages, Twitter, Pinterest, YouTube, ....
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Prospect influencers for the brand
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Place in the company / Sector :
The community manager performs his functions within the marketing / communication department of the company.
EXPERTISE
& TOOLS
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Because it has become an entity in itself, the community manager is associated with a single managerial practice of the same name. It brings together all the missions, skills and knowledge that this job requires to carry it out. Being a profession born with the Web, the community manager can practice in any sector, as long as it is positioned in one way or another on the Internet. As soon as an actor feels the need to develop his brand on social networks for roaming purposes or not, he can call on a community manager, who will enlighten him of his expertise in this area. At a corporate travel agency (TMC, ESN), the community manager creates and runs a community on more industry-specific networks such as LinkedIn and Twitter, with the goal of reaching a more professional target (customers and suppliers).
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Tracking and comment search tools (Backtype, Yacktrack ...). Social Network Tool (Tweekdeck, Hootsuite ...). Microblogging engines (Twilert ...). Social Aggregators (Friendfeed ...). Watch and alert tools (Google Alerts ...). Statistical and reporting tools (Google Analytics ...). Office tools (Office ...).
Skills & qualities of a
Good Community Manager
pro
​✔ Mastery of various tools and platforms related to the tourism industry : GDS, hotels, comparators, control of online communication, social networks and their functionalities, statistical and reporting tools, CRM tools
✔ Marketing and communication, CRM, Data Analysis
Perso
✔ Share and train
✔ Editorial qualities
CREATIVITY
Ability, the power that an individual has to create, that is, to imagine and to achieve something new. Creativity and imagination require learning to problem.
RELATIONAL SENS
The ability to build positive relationships with those around him is a necessary condition for engaging teams.
AUTONOMY
The ability to take initiatives, to be independent in the workplace.
Curriculum Vitae
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